It’s been out in the US for some time but finally the Amazon app is available on the iPhone. This app makes it easy to browse up to a million items on your iPhone and make that purchase a dangerously easy one click purchase away. The search and browse works as expected and once you’ve found the product your looking for you can purchase it or add it to your wish list. Your wish list can also be accessed via the app – I find it easier to modify it on the iphone than on the Amazon web site which is surprising. Reviews and comments can be viewed for each product which makes for good background to a product and of course it’s handy when out and about to compare prices and get product reviews.

One feature that’s exclusive to the iPhone is Amazon Remembers.

Take a photo of a product you like and Amazon will not only keep the photo and make it available on the Amazon website but via a combination of automation and people power, they will mail you back an Amazon link so you can purchase the product. Tried it on a couple of products and it’s been accurate so far.

The app let’s you track any deliveries and overall it’s fast and responsive. I love this app although it is pretty dangerous. Think of how easy an appstore purchase is then apply that to the Amazon store. Oh dear. It’s app’s like this that make it essential to have a keypad lock on your phone.